Long Beach State Athletics and The Aspire Group hired Benny Garcia in 2016 to lead the on-site Fan Relationship Management Center (FRMC) as part of the partnership between the two entities. Garcia will lead the FRMC's efforts in ticket sales and service support for all ticket Long Beach State athletic events.
Garcia has a wealth of experience in athletics ticket sales, having worked for multiple sales operations in Southern California at the professional level, including the Los Angeles Clippers and Los Angeles Sparks. A Southern California native, Garcia has lived in Long Beach throughout that time spent working in professional sports.
Most recently, Garcia has spent the past four years as the Manager of Sales and Service for the Los Angeles D-Fenders, the NBA development league team of the Los Angeles Lakers. While there, attendance grew by 10 percent in his first year, and his team helped lead a 25% increase in revenue in just one season.
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