July 1, 2011
Long Beach, Calif. - Long Beach State Athletics has officially launched its 2011-12 marketing/promotional campaign: Your 49ers. The purpose of the Your 49ers campaign will be to further enhance and strengthen the relationships and affinity between the athletic program, University and Long Beach area community.
The success of the `I Bleed Black & Gold' campaign over the past two-plus seasons raised the attention and support surrounding 49er Athletics. The new campaign will now place a sense of ownership on every student, coach, administrator, university employee, alumnus and the community towards continuing promotion of the success, pride and commitment to the Long Beach State athletic program.
"It's important that our fans understand that they help us build an experience. This campaign should reinforce the civic pride that has been developed over the past few seasons and elevate our visibility," said Assistant Athletic Director for Marketing, Dedan Brozino.
The slogan and logo will be incorporated within all external communication, including promotional giveaways, collateral materials, websites and other modes of outreach.
"This campaign will reinforce the Long Beach State brand on a local, regional and national level," Brozino added. "We continue to improve our promotional efforts and the Your 49ers campaign assists in making progress towards transforming our brand."
Player of the Week
Razakasoa Claims Top Singles Title At Beach Tennis Tournament
Junior Maeva Razakasoa was the singles champion in Flight A of the Beach Tennis Tournament held in the Rhodes Tennis Center last weekend.
NEXT GAME: Friday, October 23 at CSUN Tournament
LAST WEEK'S WINNER: Ashley Gonzales, Women's Soccer
National Champion Keith Goldie To Be Inducted...07/27/2015 - Track
An individual national champion, Keith Goldie is the next 49ers star to join the 2015 induction...
Janelle Sua Wins L.A. County Women's Golf...07/25/2015 - W. Golf
Long Beach State senior Janelle Sua captured the 23rd Annual L.A. County Women's Golf...
Multi-Sport Star Stanford Brewer To Join LBSU...07/24/2015 - Track
Stanford Brewer was an early era star of both Football and Track & Field, and is the next member ...
2015-16 Long Beach State Women's Basketball...07/23/2015 - W. Basketball
The 2015-16 Long Beach State women's basketball team is looking to continue its recent success as...
Men's Volleyball Pioneer Mark Kerins To Join...07/22/2015 - M. Volleyball
Recruited by Ray Ratelle to join the 49ers in the 1987 season, Mark Kerins was the player that...
NBA & Beach Basketball Great Craig Dykema To...07/20/2015 - M. Basketball
Former Phoenix Suns forward and All-Big West forward Craig Dykema is the next selection for...