July 1, 2011
Long Beach, Calif. - Long Beach State Athletics has officially launched its 2011-12 marketing/promotional campaign: Your 49ers. The purpose of the Your 49ers campaign will be to further enhance and strengthen the relationships and affinity between the athletic program, University and Long Beach area community.
The success of the `I Bleed Black & Gold' campaign over the past two-plus seasons raised the attention and support surrounding 49er Athletics. The new campaign will now place a sense of ownership on every student, coach, administrator, university employee, alumnus and the community towards continuing promotion of the success, pride and commitment to the Long Beach State athletic program.
"It's important that our fans understand that they help us build an experience. This campaign should reinforce the civic pride that has been developed over the past few seasons and elevate our visibility," said Assistant Athletic Director for Marketing, Dedan Brozino.
The slogan and logo will be incorporated within all external communication, including promotional giveaways, collateral materials, websites and other modes of outreach.
"This campaign will reinforce the Long Beach State brand on a local, regional and national level," Brozino added. "We continue to improve our promotional efforts and the Your 49ers campaign assists in making progress towards transforming our brand."
Dirtbags Walk Off With Sweep of No. 5 Cal State...03/26/2017 - Baseball
Long Beach State earned an impressive series sweep of rivals Cal State Fullerton on Sunday,...
Long Beach State Beats No. 46 Denver, 5-203/26/2017 - W. Tennis
Beach Tennis scored one of its best wins of the season with a 5-2 victory over No. 46 Denver on...
Long Beach State Softball To Host LMU In...03/26/2017 - Softball
Long Beach State finishes non-conference play by hosting Loyola Marymount for a doubleheader on...
Beach Volleyball To Host Mizuno Invitational...03/26/2017 - Beach Volleyball
No. 6 Long Beach State will host their final two matches on campus this season on Monday, hosting...
Long Beach State Wins Seven Events at UCR...03/26/2017 - Track
The third and final day of the UCR Spring Break Invitational capped a positive showing for Long...
Top-Ranked Long Beach State Wins in Straight...03/25/2017 - M. Volleyball
The top-ranked Long Beach State men’s volleyball turned in a hot-hitting performance as the...
Player of the Week
DeFalco Pulls Beach One Step Closer To MPSF Championship
TJ DeFalco totaled 38 kills on .338 (38-12-77) hitting as he helped lead top-ranked Long Beach State to a split in a crucial series on the road at No. 3 BYU last week.
NEXT GAME: Friday, March 31 vs. Concordia, Walter Pyramid
LAST WEEK'S WINNER: Darren McCaughan, Baseball