July 1, 2011
Long Beach, Calif. - Long Beach State Athletics has officially launched its 2011-12 marketing/promotional campaign: Your 49ers. The purpose of the Your 49ers campaign will be to further enhance and strengthen the relationships and affinity between the athletic program, University and Long Beach area community.
The success of the `I Bleed Black & Gold' campaign over the past two-plus seasons raised the attention and support surrounding 49er Athletics. The new campaign will now place a sense of ownership on every student, coach, administrator, university employee, alumnus and the community towards continuing promotion of the success, pride and commitment to the Long Beach State athletic program.
"It's important that our fans understand that they help us build an experience. This campaign should reinforce the civic pride that has been developed over the past few seasons and elevate our visibility," said Assistant Athletic Director for Marketing, Dedan Brozino.
The slogan and logo will be incorporated within all external communication, including promotional giveaways, collateral materials, websites and other modes of outreach.
"This campaign will reinforce the Long Beach State brand on a local, regional and national level," Brozino added. "We continue to improve our promotional efforts and the Your 49ers campaign assists in making progress towards transforming our brand."
Gerard, Razakasoa Claim Doubles Title at UNLV...09/25/2016 - W. Tennis
Long Beach State seniors Julie Gerard and Maeva Razakasoa teamed up to claim the Flight No. 2...
FOURTH ANNUAL TOAST TO WOMEN'S ATHLETICS COMING...09/13/2016 - Beach Athletic Club
The fourth annual "Toast To Women's Athletics" supporting female student-athlete scholarships at ...
No. 7 Long Beach State Finishes 2-2 At MPSF...09/25/2016 - M. Water Polo
Six different Long Beach State players found the net but No. 5 Stanford was able to hold off the ...
Long Beach State Wins Five-Setter at UC Irvine09/24/2016 - W. Volleyball
The Beach went the distance but came out on top at UC Irvine with a 22-25, 25-23, 25-14, 18-25,...
No. 4 BYU Snatches Victory Over Women’s...09/24/2016 - W. Soccer
Disciplined defense from Long Beach State held No. 4 BYU off the board for nearly the full 90...
No. 7 Long Beach State Topples No. 6 UC Santa...09/24/2016 - M. Water Polo
Long Beach State took command early against No. 6 UC Santa Barbara and earned an important win...
- Player of the Week